"Not sure how to get your hands around the squishy subject of marketing? WHAT REALLY COUNTS puts you in charge. You CAN manage for results. You CAN expect more. Pleasant, frank and direct, Borenstein tells you how, CEO to CEO. You'll be glad you listened."
TOM LOVELAND, CEO,
MIND OVER MACHINES
INC. 5000 FASTEST-GROWING PRIVATE COMPANIES
"In my experience as a CEO, I've learned that if you do whatever everybody else is doing, you will fail or never realize your company's full potential. Borenstein's book, WHAT REALLY COUNTS, challenges us, CEOs, to get out of our comfort zone and out the box that keeps us from growing. It's a must-have ROI thought companion for those of us who never stop learning."
LARRY GOLDBERG, CEO, STORAGE VILLAGE
"As the CEO of MoreDemand and soldier in the revolutionary Sales 2.0 world, I liked reading "What Really Counts" because it helps CEOs face the music. Sales and marketing are about to go through one of the greatest transformations since the early days of advertising psychology. Revenue generation is the last operational area to experience the dramatic impact of enterprise resource planning coupled with technology. ALL the thought leaders in sales and operations are predicting a cataclysmic shift in how we market and sell. Web 2.0 is NOT about rich media, it is about relationships - one-to-one and many-to-many. Meanwhile marketing is still flogging the same tired advertising based mass-marketing approach. There is a reason for the disconnect between marketing and sales - is a fundamental shift in how people buy complex products and services."
BROCK BUTLER, CEO,
MOREDEMAND.COM, A SALES 2.0 COMPANY
"I have interviewed well over a hundred CEOS at companies ranging from start-ups to the Fortune 500. What they told me about maximizing marketing ROI matches up very well with the business wisdom Gal Borenstein presents in WHAT REALLY COUNTS. Well worth reading."
ROBERT BLY, BEST SELLING AUTHOR, "BUSINESS-TO-BUSINESS DIRECT MARKETING: PROVEN DIRECT RESPONSE METHODS TO GENERATE MORE LEADS AND SALES"