What's in it for you? It's a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn't and what they should invest in to enhance their company's long-term success. What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money.
Written by a CEO for CEOs, this book will help you:
1. Reinvent your company's marketing ROI
2. Demystify organizational fallacies that are holding you back
3. Identify what's broken and how to fix the disconnect between Marketing & Sales.
4. Build a championship team with unified & achievable goals.
5. Seek and destroy misleading marketing metrics and spend.
6. Reclaim your leadership role to define your company's vision.
7. Streamline your marketing spend and investment during the recession.
8. Spend Less & Get Higher ROI using Digital Marketing.
9. Delete "Mediocre" from Your Marketing Strategy
10. Take Back Control of Your Marketing ROI.
TAKE A SNEAK PEAK INSIDE "WHAT REALLY COUNTS FOR CEOS"
Download Sample Chapter - "Accountability Dodge Ball"
Listen to Audio Book - Chapter One : Accountability Dodge Ball
