Mr. Gal S. Borenstein is a recognized expert in strategic communications, branding, marketing, advertising and public relations for Business-to- Business companies. As the founder and CEO of The Borenstein Group, an integrated marketing communications firm in the Washington DC metropolitan area, Borenstein has helped hundreds of startups, early-stage, growing and mature companies recalibrate their brand promises and rebuild valuation. The Borenstein Group has been consistently ranked among Advertising Age's Top 500 agencies in the nation and is known for its slogan: "Making Creativity a Science" TM
Mr. Borenstein has over 20 years of global technology marketing and communications experience and has been involved in the dissemination or development of more than 100 business brands. These include national brands such as Learning Tree International, Marconi, Nextel, Dominion Telecom, Airbus North America, as well as mid-sized and emerging-growth vertical market leaders such as CR Software (Collections), eXMeritus Software (Information Security), Freedom Bank of Virginia (Business Banking), ATSC (Government Systems Integration), and many more.
From traditional marketing collateral to leading-edge Customer Relationship Management systems to Web 2.0 social networking applications, Mr. Borenstein is privileged to have seen what works and what doesn't, firsthand. The author brings his unique world view to marketing, partly because he's had the rare privilege and opportunity to work on both sides of the "communications aisle." He began his communications career in his native Israel, where he served in the army as a military journalist, working with senior army leadership in support of strategic communications initiatives. Once naturalized as a proud U.S Citizen, he worked as Marketing Manager and Director for Telecommunications Concepts, a mid-sized business telephony integrator, and finally as an advertising agency executive when he formed his own firm in 1994.
Mr. Borenstein is a graduate of Temple University, Philadelphia, Pennsylvania, where he earned his bachelor's degree in Communications with honors in a record 2.5 years of end-to-end studies. He then earned his master's degree in Business & Telecommunications Management from George Mason University, Fairfax, Virginia, where he was honored as Outstanding Graduate Telecom Alumni of the Year.
Mr. Borenstein is frequently interviewed by business-to-business media such as DM News, BtoB Magazine, Fast Company and Business 2.0 on the subjects of branding and marketing strategies. He can be reached at 703-385-8178x205 or Gal@BorensteinGroup.com