Why you should read this book:
Written by a CEO for CEOs, this book will help you:
1. Reinvent your company's marketing ROI
2. Demystify organizational fallacies that are holding you back
3. Identify what's broken and how to fix the disconnect between Marketing & Sales.
4. Build a championship team with unified & achievable goals.
5. Seek and destroy misleading marketing metrics and spend.
6. Reclaim your leadership role to define your company's vision.
7. Streamline your marketing spend and investment during the recession.
8. Spend Less & Get Higher ROI Using Digital Marketing.
9. Delete "Mediocre" from Your Marketing Strategy
10. Regain Control of Your Marketing ROI.
About the author
Mr. Gal S. Borenstein is a recognized expert in strategic communications, branding, marketing, advertising and public relations for Business-to-Business companies. As the founder and CEO of The Borenstein Group, an integrated marketing communications firm in the Washington DC metropolitan area, Borenstein has helped hundreds of startups, early-stage, growing and mature companies recalibrate their brand promises and rebuild valuation. The Borenstein Group has been consistently ranked among Advertising Age's Top 500 agencies in the nation and is known for its slogan: "Making Creativity a Science." TM
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